Were you affected by the recent changes in Google Adwords programe?

Not all people were effected negatively, and there is a way out of Adwords hell. I am no Adwords expert, but I know a few people who are.

Adwords marketers such as Perry Marshall, Frank Kern and Mark Widawer have commented on the recent changes and indicate there is an opportunity for the clever marketer.

Mark Widawer has written a free 26 page ebook on the recent changes in Adwords. To get the ebook click here

The change adwords have implemented is to improve the user experience by improving the quality of Adwords landing pages. This has led to an increase in costs for certain types of landing pages.

As marketers, we know what our customers want. Our business depends on it. Widawer goes on to say, “The more you test and modify your landing page based on results you acheive, the better your landing page will be, and the more money you will make.”

Widawer details six steps to making your landing page “Googleicious”.

• 1. Review Googles Site quality guidlines.
• 2. Re-Optimise your landing page.
• 3. Will good content lower my cost per click?
• 4. Move your landing page to your high quality content site. “Linking strategy for your landing page on your content site”.
• 5. Use Google Site Map.
• 6. Optimise Adwords. “Build narrowly targeted Ad groups with narrowly targeted ads.”

The point the e-book makes is that you have to increase the landing page quality and keyword relevance. This may also improve your organic results.

Adwords expert Perry Marshall and Frank Kern have an Adwords conversation regarding the change.

Well worth a listen, click here to download the mp3 or podcast.

Found via makemoneyonlinehow.com