The Problem with Link Building

The problem with link building is that it’s boring. Actually, strike that, it’s not that it’s boring it’s that it’s repetitive.

Hmmm, that’s not right either.

Because link building has many aspects to it.

The thing is most link building and link builders seem to focus on easy to do stuff, like:

  • Dropping a link in the blog comments
  • Article marketing
  • Social bookmarking
  • Paid links

I know some people think dropping a link in the blog comment box has no effect because it’s a nofollow tag. When someone says that, make a note of their name and make sure when they tell you other stuff you put it through a filter as they are plainly wrong.

So let me get back to the link building is boring thing. The above techniques are dull and boring. It’s something that you get stuck into when you are a rookie, a noob, wet behind the ears, in short trousers etc. but after a while it becomes as if you are choking on a thick mixture of sulphur and porridge.

The section of link building that is not dull and boring and will have you skipping through the daisies on a balmy summers day is something that is a little bit more difficult to do.

It involves:

  • Research
  • Cultural knowledge
  • Understanding of how people function
  • A strategic vision of how the web is used
  • An ability to manipulate people with words and images

It is of course content based link building or link building with magnetic content, or linkbaiting (I tend to think of linkbaiting as a subset of magnetic web content).

Magnetic web content is something which draws people to it. It’s function is to attract and persuade people to link. A specific skill set is needed to achieve this and most do not have it.

Most people do not realise that it’s really about where you head is at, which is defined by the life you have previously led. It can be taught, but most people fail, simply because they do not have the right attitude.

If you look at those bloggers who seem only to have to fart softly into a leather sofa and it gets them links, you will notice they all have a similar attitude. A certain way about them. This is the place in this article where I should reach for the Zen dictionary and make some pop reference to the Magnificent Seven. But my tea is getting cold and I want to drink it before I finish the post.

To sum up:

  • When you first do link building you should do the boring stuff the first two years.
  • Think you can be a linkbaiter? Take an honest look at yourself or enter your details into the linkbaitometer.
  • Many are called but few are chosen.
  • Follow your path and adopt the state of mind.

Now where did I put those biscuits?

Link Bait Coaching

After about a years break I have re-opened Link bait Coaching. It’s a small group of like minded people with me as the host helping members to build links to their website by producing exceptional content.

I am only accepting 30 members and as I write this it’s already half way full.

Please don’t join if you are looking for a pleasent, tip toe through the daisies kind of place. If you are the kind who wakes at 3am wth an idea burning your brain and jump out of bed to blog it, then you are the kind of person we are looking for.

When I say don’t join if you don’t like hard work, it’s not a marketing trick. I really mean it, only the exceptional few can succeed.


Linkbait Coaching is now closed.

But I will be releasing a low cost, building killer content course.

The Truth about Time Management

It’s hard to keep a focus most of the time, but if you start loading your plate with important, interesting work which all has to be done at the same time it’s a problem.

The saying is, “man who chases two rabbits catches none”.

So then you have to chose which rabbit to chase. If both rabbits go at the same speed and look the same, how do you chose. Which is what time management is all about, choosing which rabbit to chase.

You have to chose one, and chase it till you catch it. Everything else should be secondary to your choice.

When you work for yourself, like I do no one is looking over your shoulder and the beach is 15 mins away it needs a clarity and focus that you don’t need if you work for someone else. Which is why when a freelancer does get down to the work it tends to be more intense than a staffer.

You have to stare it in the face, not for one second back down. Lock your eyeballs and do not break the gaze, because you know as soon as you do it’s time to grab the boogie board and hit the surf.

Not that I surf, or have the boogie board, I am more likely to hit a coffee shop with a book and notebook, but it’s all the same effect. Work doesn’t get done.

You have to practice that hard stare, or at least I do. It feels much more natural and comfortable to follow that slow moving river into the sun. One hand trailing in the water and everything is right with the world.

But it’s not, work to be done, choices to be made.

Cutting down on the choices to be made sounds like a good thing.
Just like knowing exactly what I have to do when I sit down at the computer int he morning.

Thinking about time management and writing about time management – which is why I’m writing this – is to me the best way to get me to improve my time management, which has been deemed awful in the extreme.

It’s nice to be blogging here again, I think I will keep it up and make it more personal.

Freelancing Tips

The best Freelancing tip I can give you is that freelancing is hard. Real hard, don’t let people fool you that it’s the easy option. I’ve been freelancing for years now and here is what I have come to learn.

If you want to be a successful Freelancer you should expect to:

  • Put on weight
  • Work till late on a Friday night whilst your mates are down the pub
  • Exist in poverty for many months whilst you get your reputation built
  • Suffer from Carpel Tunnel Syndrome at least twice a year
  • Lose about 30% of your off-line friends
  • Be ripped off by at least two clients
  • Lose that tan
  • Waste your time with a lot of losers and wannabes who think that
    because it says they are an expert on their Twitter bio it makes it
  • Never read a novel again
  • When you go to sleep dream about google results page and scoring bigg on digg
  • Think of time in a global 24 hour zone and something that is normal
  • Spend hours and hours learning stuff that you later find out is now obsolete
  • Learn that the so called seo/marketing/personal coach/blogging guru
    actually leaves in a trailer park in the bad side of town and is
    selling ebooks to pay off the debts he owes his crack dealing Mother
  • Wonder why no one cares that you joined Twitter in it’s first month
    and that no one wants to hear that it’s not as good as it used to be

OK, now I have covered the good stuff, maybe we can do the bad in the next post 😉

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How to Write Effective Headlines

Headline writing is the hardest thing in the world for bloggers and web content writers. Which is why I have started an email newsletter containing effective, examples of headlines.

Sometimes the best way to learn is to be show, do this and that, and then go and practice on your own. Social media and blogging has made effective headline writing more important, you have very little time to capture the attention and then excite and persuade them to read on.

So it’s very simple, each week I send out a bunch of headlines which give you an idea of what can be done. You then simply transpose them to your own niche or use them directly if you are lucky to be in the same niche.

The great thing is the price, it’s only $50 a month, a lot of these deals are very expensive, this way it’s cheap enough to be worth giving it a go. You can read the sales page here

Article headlines
Suggest headlines
Fish Headlines

I have now closed down linkbait coaching, not for good but it had run its course.


Lyndon Antcliff – Interviews

Been doing a lot of interviews lately, I thought I would get them all in one place.

A4U Expo interview series –
The Linkbait Godfather: My Interview With Lyndon Antcliff – PPC Associates
The Drum interviews Lyndon Antcliff
The Drum talks about Linkbait Coaching
Where Chris interviews Lyndon “The Linkbait” Antcliff
Lyndon Antcliff interview at Distilled – regarding linkbait
Lyndon Antcliff interview with Michael Gray aka Graywolf – regarding local search
Lyndon Antcliff interview with Hobo SEO regarding linkbait and social media marketing
Lyndon Antcliff interview with Kelvin Newman regarding social media marketing and linkbaiting

Most of the interviews are about my linkbaiting exploits. If I find any more I will add them.

The Ultimate guide to keeping focussed

What is it about focus that is so important? Why must we be so concerned if focus is something we lack?

I know that I am more successful at a task when I focus. Concentrating like a laser beam on the task in hand increases the chances of completing the task. Probably more than any one thing.

If we want to improve our ability to complete tasks we must improve our focus. [Read more…]

Why you will never get what you want.

How much do you desire your goals?

Desire is the fire in your belly that will get you where you want to go.
Desire is one of the first steps to take towards any goal.

But not just any desire, this desire must be powerful to move mountains, or at least YOU!

Your desire must be able to modify your behaviour if you expect to reach your goal. For example, if your goal is to lose weight and your desire to achieve your goal is not strong enough to stop eating the wrong food, you will not lose weight. The key to this is your desire. [Read more…]