{"id":210,"date":"2015-09-30T07:34:08","date_gmt":"2015-09-30T14:34:08","guid":{"rendered":"https:\/\/www.lyndonantcliff.com\/marketing\/?p=210"},"modified":"2015-11-05T00:34:52","modified_gmt":"2015-11-05T07:34:52","slug":"what-a-office-chained-writer-really-needs","status":"publish","type":"post","link":"https:\/\/www.lyndonantcliff.com\/marketing\/writing-2\/what-a-office-chained-writer-really-needs\/","title":{"rendered":"What an Office Chained Writer really needs"},"content":{"rendered":"<p>I just read <a href=\"http:\/\/www.distilled.net\/blog\/distilled\/content\/the-curse-of-the-cliche\/\">The Curse of the Clich\u00e9<\/a> from Harriet Cummings, in the blog post it says, &#8220;The wandering mind is, perhaps, one of the most powerful enemies of online copy.<\/p>\n<p>When I first read this I mistakenly read it as &#8220;The wandering mind is the most powerful&#8230; of online copy&#8221;, and thought yes, absolutely, The mind that wanders is able to go to places the other writers, chained to their formulaic, rigid thinking, rules is rules copywriting brain.<\/p>\n<p>Of course both is true, you need to focus, you need to implement, you need to ship product. And writing is a craft, you hone your blade by constantly creating, testing, sharpening.<\/p>\n<p>It was Faulkner who said &#8220;kill your darlings&#8221;, perhaps emotion and ego get in the way of the words. Sometimes you have to kill off whole projects.<\/p>\n<p>And that is part of the craft.<\/p>\n<p>But here&#8217;s the thing, most of the writers in this industry lack a certain something. They are bereft of any spark, any sharpness of wit. Mostly because the dreadful client doesn&#8217;t understand what really works, what really grabs the moist strings of the souls and pulls them in, and so they grind out grey, regurgitated putrescence of dust.<\/p>\n<p>At that point, the writer must wander, must refresh, go read comics, poetry, song lyrics, must dip their cup into the well that is purely of the human experience. Rather than a commercial goal.<\/p>\n<p>Don&#8217;t get me wrong, writing needs a process, it needs discipline, it needs you sometimes to do that which you hate. Writing is not a joyous vocation. But those who hear its call must come or suffer the thousand paper cuts of the office chained wage slave.<\/p>\n<p><a href=\"http:\/\/www.flickr.com\/photos\/h20tubig\/\">Picture source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I just read The Curse of the Clich\u00e9 from Harriet Cummings, in the blog post it says, &#8220;The wandering mind is, perhaps, one of the most powerful enemies of online copy. When I first read&#8230;<\/p>\n","protected":false},"author":1,"featured_media":212,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46],"tags":[],"class_list":["post-210","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-writing-2"],"_links":{"self":[{"href":"https:\/\/www.lyndonantcliff.com\/marketing\/wp-json\/wp\/v2\/posts\/210","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lyndonantcliff.com\/marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lyndonantcliff.com\/marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.lyndonantcliff.com\/marketing\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lyndonantcliff.com\/marketing\/wp-json\/wp\/v2\/comments?post=210"}],"version-history":[{"count":6,"href":"https:\/\/www.lyndonantcliff.com\/marketing\/wp-json\/wp\/v2\/posts\/210\/revisions"}],"predecessor-version":[{"id":385,"href":"https:\/\/www.lyndonantcliff.com\/marketing\/wp-json\/wp\/v2\/posts\/210\/revisions\/385"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.lyndonantcliff.com\/marketing\/wp-json\/wp\/v2\/media\/212"}],"wp:attachment":[{"href":"https:\/\/www.lyndonantcliff.com\/marketing\/wp-json\/wp\/v2\/media?parent=210"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lyndonantcliff.com\/marketing\/wp-json\/wp\/v2\/categories?post=210"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lyndonantcliff.com\/marketing\/wp-json\/wp\/v2\/tags?post=210"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}