Rich Schefren popped up on my radar during the summer. I watched a brilliant video seminar on Internet Strategy and Tactics.
It’s not so much how to make money online but how to organise making your money online.

Here is the video

Joe Vitale talks to Adam Eason about Hypnotic marketing.

The marketing podcast is less than an hour and is a fascinating listen.

Joe Vitale talks about the importance of the Story in marketing. His method is called Hypnotic Writing and is basically a technique that goes back to the dawn of civilisation.

How to captivate your reader in this multitasking world?

Do you want to STOP your reader dead in their tracks?

Tell them a story.

Sounds simple, well it’s simple in concept but complex in execution. It seems Joe has discovered the secrets of the master story teller and applied them to the field of marketing.

Listen to the podcast here